Over the years, your brand has come in contact with different consumers with different needs, however,

there are certain things that's universal to all consumers, something that makes them relate with a brand

and if you've over looked these all these years now is the time to buckle up

Here are 3 things consumers definitely want from a brand.

1. PRODUCT EXPERTISE/KNOWLEDGE

People pay for knowledge and value. In order to sell to your customers, it is important to understand the knowledge behind what you do. Never assume that people know in detail, the knowledge behind you/your products. Customers want you to share the story, the knowledge, they want to know all the about the special techniques involved in making that product.

Giving customers the knowledge about a product or service helps to justify the value of the product being sold or the service being rendered.

2. GREAT CUSTOMER SERVICE

Great customer service starts with great staff. 

To offer great customer service, you need to hire people with your brand's personality/ identity and the right skill set, to do this, you have to ask open ended questions to enable you find the right set of people.

Your team needs to understand effective communication to ensure great customer service.

3. AWESOME EXPERIENCE/REWARDING

Customers who have invested greatly in a business through purchasing need to be offered some sort of reward to make them feel special. This reward will ensure that they have a great experience with your brand and in turn, this will bring about more Referrals and more customers.

To learn more about offering what your customers want, sign up for our upcoming class on the 6th of February.

Price is N45,000 however the first 20 people to sign up get a discount of N25,000.

Early Bird Registration continues till the 21st of January for N35,000.

Afterwards, Registeration fee will return to N45,000.

Send us an email on STYLIST@VANE-STYLE.COM