There's just something unique and unquestionably fabulous about some ladies.They seem to have a super power for being able to seamlessly look polished and refined, no matter the outfit they have on.I'll tell you why. It's all in the little details!!Anyone could wear a white tee with a pair of jeans and look 'okay'. But to really look polished, you have to pay...
Dear Vanestyle readers, the last couple of weeks has been rough for the citizens of Nigeria, particularly the youth and as a supporter of Nigerian brands, we stand in solidarity with the youth and their cause.While we are committed to bringing you the latest news, tips, hacks and everything about the world and business of fashion, we are deeply saddened by the events...












Nothing says 'glamorous' like the little black dress(LBD) and of course, the little white dress(LWD)! If you've been on the look out for feminine pieces that are timeless, effortless and have you looking the part at anytime, then you need either or both dresses.The Lbd and lwd are usually simply cut and fall between a mini and midi length. The lbd for one, has...
Establishing, managing and developing a business is a lot of hard work. Coupled with long hours, sacrifice, and a ton of stress, each day bears a new hurdle. Although there isn't a secret formula for success, there are common traits that successful entrepreneurs share. And when it comes to the unique business of fashion, these are what I've lived by and they have...






You deserve to be the best version of yourself, and if that version is looking slim at all times, then so be it! They say a well put together outfit can totally boost your confidence ( with compliments along with a way for extra sauce ) and while we may all gravitate towards certain outfits or colours that make us appear more “slimmer...







Over time, I have noticed how people want to express their sense of style but are boxed because of various misconception and rules or simply because they do not know what to do. I have put together a few tips to help you express your style better because style is about what comes from Within you Monochrome: A common misconception is that monochrome...




First and foremost, what you should know is that Your Customer is your boss- The customer is King so it is important to attract the right audience. Attracting the right audience starts with you- You have to know what your brand is about. Once you identify what your brand is about, make sure you communicate that identity properly, so your consumers can identify...




Africa is full of creativity, just look around and you'll notice instantly it is not what our designers are lacking, instead of its more about learning new techniques and implementing strategies that are business fueled to increase the voice for their brand positioning. It is not enough to have a passion for creativity, we must possess an all-round knowledge of Business development and...
Good morning everyone, a while ago, we established that, just like every other craft, fashion is a business that requires a plethora of things to be successful, one of which is an effective retail strategy. In order to grow your brand and be successful, it is imperative to have a strategy. A strategy is your plan of action. If developed right, your strategy...
We cannot overemphasize the fact that fashion is a business that requires a precise strategy for its success. In running a business, many factors come to play and we cannot neglect or downplay one for the other.
One of the vital factors responsible for the success of any business is "a strong brand identity" Brand identity is the visible element of a brand, that identify and distinguish the brand in consumers' minds.
I'd like to highlight a few things;
- Your brand identity is not the plan, it is the guide that keeps your brand together.
- It isn't your marketing or PR strategy, rather it is your connector to your consumer.
- It is not your selling point, however, it's ethos is targeted at that ideal customer.
Your retail brand identity should work for you by:
- Clearly communicating the in-house mission and how it ties into your vision.
- It should communicate to your potential client, who you are.
- It should connect your story to your collection range and sales.
It is important to know that you cannot build a global business before building a brand identity.
To find out more, if you would prefer either a brand identity e-book, webinar or one-on-one session, send an email to veronica@vane-style.com with your selected choice as the subject.





Some time ago, we started a conversation on Digitalization in fashion...and we established that Digitalization would have a starring role in fashion's future, this is no longer far fetched. At present, 85 percent of fashion professionals now work from home and this new working culture relies on digital platforms for effectiveness. From instant messaging and emails to video calls, and with a...






As the world continues to combat and adjust with the spread of the COVID-9 pandemic, we believe dressing up can help influence your mood whether by just staying home or having virtual meetings. It can be tempting to fall into a uniform of sweatpants and pajamas while working from home all day but while there is something to be said about relaxing your...






In fashion trends come and go, this means that trends may either be lasting or passing. A trend can rise above others and be elevated to staple/social status. For a trend to become social, it means it has become so relevant not only for the socialites or influencers but to the masses. A social trend is something that we didn't think would last...